Sunday, April 29, 2007

BURNED GOLDEN BROWN

BURNED AND BROWN

Did anyone else happen to catch ESPN at all yesterday? Former Notre Dame quarterback Brady Quinn was sitting in a green room, accompanied by soon-to-be trophy wife Lindy Slinger (which btw is the greatest name for an athlete accomplice ever), and the NFL Draft broke out.

Out of 250-someodd picks, Quinn is likely to be the only one we’ll remember Monday at work. The sight of the shaggy-haired ex-Irish leader sitting, waiting and wishing for his name to be called was the sight of the draft…as ESPN preached to us (another btw…how did Suzy “Please Don’t Leave Me Brady, I Won’t Know What to Do With Myself” Kolber report on Quinn being moved to a room ‘barred from media access to protect his privacy’ to…doing an interview with Quinn about 15 minutes later? What the hell?).

“Regardless of your fan affiliation, how could you not feel for Quinn yesterday? After Cleveland passed on him, ESPN had him on the split-screen for a reaction during damn near every pick, regardless of whether that team needed a quarterback or not. It was like a bizarro Academy Awards, when they have a camera on everyone and show the losers' reactions -- but with Brady as the lone, jilted nominee in every single category. Painful. (http://bluegraysky.blogspot.com/2007_04_01_archive.html)”

I’m gonna go the other route with this one and say what’s done is done. Quinn is going to be a Cleveland Brown, albeit 19 picks and a few million dollars after it was anticipated, and it’s time to move forward. However, in the wake of Quinn’s embarrassing day, here’s what he, the Browns and the NFL can do to overlook this day of personal shame

--Don’t show Brady as bitter. Have Quinn continue to promote the same storyline he did when he was expected to go to Cleveland at No. 3. For weeks, we heard that Quinn, a Dublin, OH native, wanted the chance to play for the team he grew up rooting for; now, the team should maybe have Quinn (and the other picks) do an introductory conference where Quinn reiterates living his dream…regardless of how it came to be. This way, he won’t show if he truly is ticked at how his stock fell and can move forward in embracing the team, city and fans he hopes will be cheering him for years to come.

--Likewise, Cleveland’s ownership and coaching staff should also make a statement saying that they “are happy to get a player with the talent and potential of Brady Quinn” and that they are “looking forward to seeing his development”…or something like that. The front office needs to let fans believe that they did not take Quinn as a sympathy pick or did so under pressure from fans; even if it’s not all the way true, they need to create the idea that they took Quinn believing he could be a vital football player.

--Don’t let Brady be full of himself. Most of the reason we sports fans (me included) detest Notre Dame is the sense of arrogance that emits from South Bend. As the 22nd pick, Quinn should say that he is coming into camp not expecting anything, though the Browns likely would not have taken him if they had faith in Charlie Frye. Quinn should say that he is coming into summer camp eager to learn, looking forward to challenging Frye and open to whatever comes. After seeing him almost in tears on draft day, Quinn has no business coming in with a chip on his shoulder. Likewise, get the contract settled; a long first-round holdout would only further permeate the idea that Quinn is spiteful.

--Package the whole draft. Cleveland bypassed Quinn for OT Joe Thomas, who is projected as a lock to be successful. The Browns should promote to the city that they now have two weapons instead of one. Package Thomas and Quinn together on promotional materials, maybe with a photo of Thomas standing in front of Quinn convincingly and a slogan such as “Protecting the Future” or something like that. Browns fans need to know that Thomas is a quality player and not just “the guy we took instead of Quinn the first time”, but also know that Quinn is an important player as well.

“Brady Quinn now has an opportunity to prove the naysayers wrong and he can do it with the team he always wanted to play for. I hope he succeeds. (http://www.leadernotes.com/2007/04/_saturday_i_spent_most.html)”

STAR BRIGHT

A video clip we watched in my “Contemporary Issues and Sports” class yesterday got me thinking about this one.

In case you missed it, Knicks guard and known NBA pain in the ass Stephon Marbury released his line of basketball shoes last summer.

Not a big deal, right? Except that Marbury’s “Starbury 1” shoes were released exclusively at Steve and Barry’s stores…for only $15 a pair.

Marbury openly admits that the reasoning behind his business venture was to show the youth market that buying hip sneakers didn’t have to cost $150. Marbury himself grew up in the projects of New York City and could not afford trendy Air Jordans.

In addition, the Starbury campaign could also be seen as an answer to the growing violence among inner city youth which sees kids who can collect all their change for expensive designer sneakers getting mugged, sometimes killed for the goods. The video bit in particular told of Marbury doing a shoe signing in Minnesota days after a child was gunned down for his basketball shoes.

The Starbury line is also expanding. Bulls center Ben Wallace recently agreed to sponsor his own shoe through the same company at the same price. And tests have shown that the Starburys are not of “$15 quality” and hold up fairly well in comparison to their Nike, Reebok, etc. competitors.

Personally, I think this is a great idea worth the low-cost risk. I’m sure there are a bunch of children around the nation whose parents will be more willing to open for some sneakers if they find out they are $15 and not $150. In particular, since Marbury is an NYC “Playground Hero” and plays for the Knicks, the struggling youth of New York City will definitely be a beneficial target market for the shoes.

In addition, it’s also a way for Marbury himself to erase his image as a selfish, underachieving player. Such goodwill can only outweigh the negatives on the court.

The challenge: making the Starburys on the same level playing field as the Air Jordans, LeBron’s shoes, etc. There is the risk that kids wearing Starburys will be seen as inferior to their classmates since everyone knows they are cheaper—it’s almost placing a bullseye on a kid’s back which says, “I can’t afford ‘real’ shoes”.

Thursday, April 26, 2007

SEARCHING THE WRECKAGE FOR SPLINTERS

SEARCHING THE WRECKAGE FOR SPLINTERS:

Personally, I think everything that needs to be said about the core of the Virginia Tech incident from last week has been said. Yeah, it’s said, and no, I’m not heartless or anything, but hearing the same stories over and over for a week doesn’t make it any easier to move on.

Thus, here are some of the interesting side angles dealing with how the black day in Blacksburg inadvertently linked with sports…things you may have missed in the avalanche of news coverage.

-It’s probably not the way they would have liked it to increase, but sports merchandise and apparel makers have raked in the cash over the last week. It seems like everywhere you turn nowadays, someone has something Virginia Tech on, and it makes sense because it’s an easy way to show support for the campus and present the “We Stand As One” mentality we have pressed for in the wake of the tragedy. I am curious as to how many retailers sold out of Hokie gear in the last week…even moreso how business turned for the campus bookstores and Blacksburg retailers.
Hokie gear is also a prominent hot commodity across the nation on your sports media outlets. After his no hitter last week, Mark Buehrle sported a VT cap during his news conference. NASCAR’s Denny Hamlin, a VT native, did the same at last weekend’s race.
Again, this is probably far from how these retailers wanted a boost in revenue, but I’m sure they’ll take it; if nothing else, for the solace of helping people find comfort after this tragedy and create a “Hokie Nation”

-Boy did Mike Vick alum himself into some good publicity last week.
The former Hokie quarterback made headlines by donating $10,000 to a relief fund for victims’ families, this after immediately releasing a statement the day of the shootings expressing sorrow and a willingness to help out in whatever way possible.
The Angel’s Advocate (is that a real term? Whatever—“they’re just words, they don’t control us”) says that Vick was truly acting out of goodwill to a campus that helped him become a No. 1 overall pick. In addition, he may have been trying to kickstart other players into doing the same, much like teammate Warrick Dunn did after Katrina.
The Devil’s Advocate (and there have been plenty of detractors in the last few days) claims that Vick is doing this as a way to blind some of the bad press he has received in the last few years and put a good light on himself. No one will talk about what was in that water bottle at the airport when Vick is giving money to aid in a tragedy.
Said one blogger and critic, “How nice of him to sacrifice what he probably spends in one night at the club. (http://llsports2.blogspot.com/2007/04/michael-vick-helps.html)”
My take: I believe Vick probably would have contributed to the campus in some way, but a good PR team also realized that they could make the most out of it and try to get the QB back in the good graces of the national spotlight.

-It’s become a cliché in this post-9/11 world about how “sports bring people together” and “finding solace in the games”, but it’s also true.
My favorite images (if that’s a PC term in the wake of the tragedy) from the fallout was not anything from memorials or vigils or people hugging.
It was the Virginia Tech men’s golf team holding its share of the ACC championship trophy last weekend.
It was the masses at Penn State’s spring football game wearing maroon and orange and forming a VT logo in the crowd
It was also the crowd at the baseball stadium last Friday night cheering on the Hokies against Miami, in what had to be an eerie environment but for one night brought back some excitement and energy to a campus that desperately needed it.
"I think that students need to get back to normal," said junior Chance Hellmann in a Boston Herald blog, who wandered near the diamond with a friend hours before the game. His friend Nicole White, 20, was killed in the shooting. "Anything that keeps your mind off this is a good thing," he said. (http://sports.bostonherald.com/college/view.bg)
This campus needs sports as a way to loosen the fears of the student body. Attending baseball or softball or tennis on campus is a great way to take the mind off what happened and try to regain a sense of normalcy.
As an entry on the Orlando Sentinel blog so eloquently put it, “Sports will never be perfect. There will always be stories that bring a negative light to sports. There will always be cheats and athletes that misbehave on and off the pitch. But this past week also showed that when the world is blackened by senseless actions, sports can provide a needed venue for healing, remembering and most importantly, reaching out to those in need. (http://blogs.orlandosentinel.com/sports_soccerblog/2007/04/sport_looks_to_.html)”

Thursday, April 19, 2007

DEAD FOR THE TED

While attending an Atlanta Braves home game last week, a friend nonchalantly said to me, “Are the Braves doing anything for the 10th anniversary of Turner Field?”

Disappointing to me was the fact that I hadn’t even thought about it until she mentioned it. Even more disappointing is the fact that the Braves front office is missing a huge PR coup.

Normally, the Braves have been good with campaigns. Last season, they celebrated the 40th Anniversary of the team moving to Atlanta by honoring a different decade each month, featuring player signings, appearances and giving fans cars from each decade. In addition, I’ve seen how well they do in promoting their string of division championships; trust me, as a Mets fan, I puke a little bit each time they show it in my face.

However, unless they have something massive planned later in the year, the Braves are sleeping on celebrating a decade in a stadium regaled as one of the best in the game.

I had just moved to Atlanta when the colossus that was once the center of Olympic activity became “The Ted”, and everyone was excited and celebrating its opening. Attendance (though mocked throughout the league) has been fairly good, and the facility is top notch.

What the Braves should be doing, like last season with the decades celebration, is promote both within and outside of the park, even with a simple campaign such as “10 at the Ted”.

They should hang banners throughout the outfield so fans can see that it is the important anniversary; visibility does make a difference. Throughout the city, they should rent out billboards on the way to Turner promoting the anniversary. In addition, the Braves have always had a good relationship with the AJC; they should use it to promote the celebration and present a different “Classic Moment” every week or so.

Running with that idea, Braves TV broadcasts should show a different great moment from Turner Field in each game (with all those division championships, they should have plenty to choose from). They could also get commentary from players such as Smoltz and the Joneses who have played at Turner since its opening.

I could go on forever with ideas to let the Braves run with this, and it’s mindblowing to think that if I could come up with all that in the span of five minutes how no one upstairs in the franchise could do something with months of planning.

Maybe I’ll save the really good ideas for the closing of Shea Stadium

TOO MANY MINUTES FOR 60?

Oh boy am I going to get in trouble with this one.

There is no way anyone can underestimate how much Jackie Robinson and his breaking of the color barrier defined the game of baseball. MLB should continue to honor his memory and stress his impact to future generations.

However, I don’t really understand why the 60th anniversary of his breaking the color barrier was such a big deal. You know how they say something can be all sizzle and no steak? This was more like a three-alarm inferno and a single strand of hamburger.

Maybe it’s just the way that ESPN crammed it down my throat and everyone else’s to the point where I couldn’t watch Sportscenter Sunday night, but I still am not seeing the reason this was such a big deal.

I was always taught that among marriages and relationships, five, 10, 25, 50, 75…these are big anniversaries. Nowhere in that is 60 a humongous deal. Are we going to celebrate 61 next year? Or every other year that ends in a “-7”?

I can see it now in the year 2077—“ESPN 18 will honor the 130th anniversary of Jackie Robinson breaking the color barrier by nauseating you with commemoration”.

I have a hard time believing I am the only one, as some bad press surfacing within days of the weekend’s celebrations indicates.

Articles in several papers on Sunday (JR day across the game) cited the lack of black players in baseball and how the number is declining. On a day to celebrate black involvement in the game, it can’t be good to show that this is happening…saying under the surface that Robinson’s heroics might be approaching a level of meaninglessness.

Even in that case, talented black players in the game such as Minnesota’s Torii Hunter aren’t doing the effort any cause.

On ESPNews last week, Hunter, who was “honored” by the Twins as being chosen to wear Robinson’s No. 42 on Sunday (each team selected a player they believed represented JR’s ideals), blasted the idea, saying that Robinson was probably “rolling in his grave.”

When one of the game’s most noticeable black players is trashing honoring blacks in baseball, something must be up.

My theory: ESPN made the event into a big deal because it is afraid that inaction would tick off its black audiences, which as we saw with Don Imus over the last few weeks is not a place big business wants to go.

Should ESPN and MLB have acknowledged the anniversary? Absolutely. Talk to Rachel Robinson, Jackie’s widow, and maybe have her throw out a first pitch? Why not. But to promote the 60th anniversary more than the 50th is untraditional and unnecessary if you ask me.
In no way am I saying Jackie Robinson shouldn’t be honored, but I tend to agree with Hunter—even he would probably have stopped watching ESPN last week

Thursday, April 5, 2007

FIRST CLASS...OR COACH?

Imagine this scenario: although it is your first season on the job, you are the coach of one of your league’s most prominent franchises, winners of three championships in the last 10 seasons. Your team has been playing well all season, to the point that two weeks before the playoffs, it has the second-best record in its conference and seems primed to win another title. For most coaches, this situation would warrant praise and merit. You would be held on a high pedestal in hopes that you could continue instilling your system in your players in hopes of reaching the promised land again. Fans and press and the front office would hold you in high regard. If you are New Jersey Devils coach Claude Julien, it means you are cleaning out your office right about now. Unexpectedly (or so we should think), team big wig Lou Lamoriello fired Julien earlier this week despite the fact that the Devils are currently leading their division and second in the Eastern Conference with a few games to go before the playoffs. Julien, in addition to the players, writers and fans, was stunned. Maybe he should have seen this coming though, as Lamoriello fired coach Robbie Ftorek late in the season in 2002-2003 before the Devils eventually captured the Stanley Cup (another slap in the face: this time, Lamoriello replaced Julien with…himself). The stunning firing is also a PR disaster for the Devils. I personally remember seeing one of the team’s beat writers explain how unexpected this was on ESPNews, not good for the way the Devils handle business. In addition, with the Stanley Cup chase weeks away, more attention will be given to the disaster on the bench than the success on the ice. “This is the sort of move that makes me hate the business side of sports entertainment. Even if we accept that the decision to fire Claude Julien will marginally improve the New Jersey chance at a Stanley Cup-a dubious promise- it’s still wrong. Not only did Claude Julien do nothing wrong, he’s actually done pretty well”- Tom Benjamin (http://www.canuckscorner.com/weblog/nhllog/archives/2007/04/the_madness_of.html) The canning of Julien is just the latest in a string of head-scratching coach firings in successful situations which could shed negative lights on their respective teams: -After finishing with the best regular season record in the AFC and boasting some of the league’s best talent on both offense and defense, the Chargers axed Marty Schottenheimer. Though Schottenheimer is held as one of the league’s top coaches and was responsible for turning San Diego into a playoff contender in three seasons, it is largely believed he was forced out for his inability to win playoff games. -Despite a national championship, several SEC championships and reaching the NCAA tournament every year in his tenure on the bench, Kentucky essentially caved in to fan and alumni pressure and forced out Tubby Smith. Though Smith was successful to some extent, he could never meet the high expectations placed on him with being coach at Kentucky, and his recruiting skills came into question as well. Sure, a coaching change could fire the team up and bring success. However, there is the downside. In pushing out coaches in the middle of successful runs, teams are putting themselves in danger of not being able to find a suitable replacement. Front offices come off as cold and setting too high of a bar when they change coaches in manners like this. I remember when Schottenheimer got fired, one analyst on ESPN (sorry I’m speaking like Larry Munson—this was months ago) pondered why anyone would want to take over the San Diego job when the organization treated Schottenheimer as badly as it did. Likewise, Kentucky is now facing the possibility of having a dinosaur-sized egg on its face after not being able to find a suitable replacement for Smith after running him out of campus. Or, as Arkansas is learning, teams could find that karma is a you-know-what and that coaches can bite back. The Razorbacks recently canned Stan Heath as head basketball coach despite the fact that he had turned the program around following a nasty scandal left by predecessor Nolan Richardson. Heath reached the NCAA tournament despite losing three perimeter players, and his team was in line to make a run at the SEC championship next season returning all starters. Some say Heath’s dismissal falls in the same calculating category as the displaced coaches above. The Hogs thought they found their replacement in Creighton coach Dana Altman. However, days after accepting their job, Altman decided to back out and return to Creighton. Is it possible that Altman saw the way Arkansas handled Heath and changed his mind, fearing intense pressure? “This season, (Heath) led Arkansas to the NCAA Tournament despite losing all three perimeter starters from a year ago. He could have had every key guy returning, with the potential to be a preseason Top 20 team next season. Yet that’s not good enough for their retiring AD (Frank Broyles) and some crazy fans. Arkansas deserves someone far worse than Altman.” –Matt Zucharski (http://yellow-chair-sports.blogspot.com/2007/04/good-for-dana-altman.html)